
Client
Kochgarage
Creative fields
Branding
Web design
Illustration
Year
2018
When the Kochgarage’s creator asked us to develop the design language for a new food-themed weblog, we knew right away that it needed to look like her: colourful, extroverted and authentic.
Building on the unique slogan “Das Leben Spritzt” (a variation on “life is messy”), we started by creating a variety of illustrations that she could use in different sections of the blog and went on to define the rest of the corporate identity based on her unique character.