Client

Kochgarage

Creative fields

Branding

Web design

Illustration

Year

2018

When the Kochgarage’s creator asked us to develop the design language for a new food-themed weblog, we knew right away that it needed to look like her: colourful, extroverted and authentic. 

Building on the unique slogan “Das Leben Spritzt” (a variation on “life is messy”), we started by creating a variety of illustrations that she could use in different sections of the blog and went on to define the rest of the corporate identity based on her unique character.