Optimal Handling
Branding and web design for instruments used in implant and periodontal surgery
Client
American Dental Systems
Creative fields
Branding
Web Design
Year
2016
From experts for experts – this is absolutely true for the perfectly balanced instruments for implant and periodontal surgery, which are produced by American Dental Systems under the brand name “Touchgrip”. After all, the beautifully designed instruments were developed in order to provide the user with improved feedback and to ensure a better grip and feel.
Originally, the instruments were sold both individually and as a set through the company’s own shop, but could not compete against less exclusive products. In order to increase the visibility of the Touchgrip brand, and to highlight the distinguishing features of the instruments, we conceived, designed and developed a landing page including a shop system.
Originally, the instruments were sold through the company’s own shop, but could not compete against less exclusive products. To increase the visibility of the Touchgrip brand and highlight the distinguishing features of the instruments, we conceived, designed and developed a landing page with a shop system.
As part of the marketing campaign for Touchgrip, we also reimagined the packaging of the instruments. The focus was on a premium appearance as well as flexibility. For this, we developed a foam inlay that that suits all instrument shapes and reduces material usage. Additionally, we added a foil lamination on the front that mirrors the instrument outlines, along with subtle embossing to enhance the haptic experience of the Touchgrip name.
Credits
Product photography by Mierswa & Kluska
Printing and finishing by Zimmermann Druck & Verlag